Media Response
Case Study: Estate Agents
Employees: 50
alldayPA Services Used: Property Receptionist/ Switchboard.
The company invests a lot of money on a wide variety of media advertising, including the Internet and direct mail. Advertisements are published on the weekend and Mondays. alldayPA's remit is to manage and direct all calls in response to published adverts depending on whether the caller is a landlord, tenant, buyer or seller.
alldayPA's property receptionist will determine whether the caller is interested in rental or purchase, the size and type of property required, the budget and other information. These details are then entered in to the database and the caller informed that a consultant will get in touch within a specified time. This information is then quickly emailed to the relevant department.
The company’s experience is that a large number of enquiries regarding rental properties are purely speculative. The alldayPA receptionist screens these calls, identifying the genuine enquiries from the time wasters, thereby saving a great deal of time and frustration for the agents.
In this organisation a number of branches use a single reception number handled by alldayPA. This alone has saved over £100,000 in receptionist costs.


