14 Ways to Sweeten Your Marketing Strategy this Valentines Day

When you openly discuss your business, you’re involved in the marketing of your services. And with every business conversation comes a chance to advance the awareness of your brand and increase sales. A marketing strategy will give your business structure to the different marketing tactics you may use.

Without a transparent marketing strategy, your business may see a loss of direction and clarity in the return of investment. In order to attract new customers and gain a competitive advantage your business must identify your brand’s voice and define the messaging you want to convey.

If you’re currently considering the re-evaluation of your marketing strategy, you will probably understand the benefits sugar-coating your company’s existing investment may bring. Here are fourteen simple, yet compelling, techniques to help sweeten your existing marketing strategy:

1. Know your audience

To be able to connect with your targeted audience, on a personal level, you must be able to understand them individually. Always view your customers as people and not statistics. Learn what interests them, the daily problems they encounter, and the qualities they’re searching for within a brand.

2. Identify your message

To successfully spark an interest in your market, you must be able to connect with your customers on an emotional level. Through your brand’s voice, you must demonstrate the understanding of your customers’ needs and wants. The message your brand promotes must be interesting and relevant whilst conveying a lifestyle customers want to buy into.

3. Content reigns king

Customers know the difference between relevant information and tedious spam. Empty content can outrage your customers and damage business. With nothing valuable being offered, customers will ignore your business. Always offer high-quality content across all marketing platforms. Content should reflect your brand and educate your customers.

4. Define your voice

Every content piece your brand distributes is just one part of your overall marketing strategy. Whether you’re executing an outdoor campaign or opting for social media, everything must be synchronised with the same voice and messaging. Defining one voice will strengthen your overall branding and business.

5. Be consistent

Successful businesses promote a consistent image. Everything from the quality of your services to the frequency of published posts should be relied upon. Once customers are engaged with your brand, they will expect to receive quality information on a steady basis. If this doesn’t occur, customers will soon withdraw.

6. Cross promote

Cross-promoting your content through different channels will help your content to be seen by a much wider audience. The best marketing channels to utilise depends entirely on your targeted audience. For your marketing campaign to be a success, you must understand what content will work well on each given platform.

7. Monitor responses 24/7

Customers want to contact your business at a time convenient to themselves and not your business. These customers will want to receive a response as soon as possible on their chosen platform. As a result, customers expect companies to offer customer service 24/7. To achieve round-the-clock customer service, you may want to consider outsourcing to a telephone answering service.

8. Always plan ahead

To establish the consistency and frequency of your marketing efforts, you will need to plan a long-term editorial calendar. Always plan as far ahead as possible to allow time to tackle subjects at a substantial quality. It’s not always possible to predict the future, so always be prepared to be flexible.

9. Know your competition

Tracking your competition and their marketing strategies will help you to identify new methods you may need to adapt. By comparing marketing strategies, you will be able to identify any weaknesses in your efforts and expand to new channels which you may not have previously considered.

10. Use market segmentation

Market segmentation enables you to target specific promotional content to a selected group of customers, geographical and demographical segmentation being the most common. If you don’t use market segmentation you’re in risk of distributing meaningless content which will quickly frustrate the interest of customers.

11. Optimise content

Search engine optimisation (SEO) is beneficial to get prospective customers to your website. By optimising your web pages and incorporating keywords, customers will be able to find your online content through search engines such as Google and Bing.

12. Focus on the experience

Every aspect of your business should be considered in your company’s overall marketing strategy. You want your customers to have a positive experience no matter what part of your business they’re dealing with. From your outbound communications to the way you follow-up a sale should be viewed as a way to enhance the customer experience.

13. One team unit

Your customers see your brand as a whole and don’t distinguish the differences between different departments. As a result, your business should be seen as one team unit with every employee on the same page. You present a much stronger brand image if all employees are trained to respond appropriately to customers.

14. Keep collecting data

Collecting data doesn’t stop once you have identified your audience. You must keep ahead of trends and use your customer statistics to keep marketing content relevant at all times. Gain insights into what’s working in your marketing strategy and what’s not by consistently using analytic tools.

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