Communication Is Key For British Companies

The emergence of new technology has narrowed the gap between companies and their customers over the past decade.

With social media providing people with a new way to get into contact with businesses, it has never been more important for firms to ensure they are communicating with clients on a regular basis. The UK economy has shown sustained recovery in the past 12 months and companies, specifically SMEs, have an opportunity to grow.

How to overcome growth barriers

There are many obstacles that stand in the way of small businesses and their quest to expand, some of which revolve around communication – or lack of it.

According to UK Trade & Investment (UKTI) – a government department that works with British enterprises – firms are missing out on major exporting opportunities because of “language and cultural ignorance”. In fact, independent research by Professor Foreman-Peck from Cardiff Business School suggested that as much as £48 billion is being lost in missed international sales every year.

To improve the situation, UKTI is working closely with universities and businesses to find skilled postgraduates who are fluent in more than one language, who could help companies to increase their exporting activity. Business secretary Vince Cable claimed that in order to reach their full potential, it is vital that businesses are able to expand beyond domestic markets.

“The ‘Made in Britain’ brand opens doors to UK firms around the world but a lack of language and cultural skills slams them shut in their faces,” he commented.

“This important new initiative will help firms overcome the barriers that are a drag on growth and compete with the best the rest of the world has to offer.”

What does this tell us?

If nothing else, this latest initiative underlines the point that strong communication is key to business success.

The same applies on the domestic front too, as firms must be available at all times if they are to maintain a positive reputation. At alldayPA, we’ve seen that customers are increasingly calling firms outside of traditional working hours, so phone lines need to be manned constantly. This can be easier said than done for small enterprises with a low staff headcount, as it is often not cost effective to employ somebody solely to field calls around the clock.

It is no surprise, therefore, that more organisations are outsourcing their call centres to third party companies that specialise in answering calls in a timely and professional manner. Just one missed call can prompt people to take their custom elsewhere, which is why it is so important that firms are on the ball.

Similarly, a lot of small enterprises will inevitably receive more calls from clients as they expand, and it can be difficult to handle this. That’s why plenty of firms use the services of an external business to act as an overflow, meaning that no calls are going unanswered. This is a trend that is likely to gather pace as the UK economy continues to improve.

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