How call answering can protect your eBay Top Rated Seller status
You worked hard to become a Top Rated Seller right?
And now you’re reaping the rewards of improved visibility and discounted seller fees.
However, thanks to eBay’s rules and algorithms it only takes a couple of angry customers for you to lose everything.
It might not be fair – but that’s the way it is.
With our help though, you can protect your eBay Top Rated Seller status in one easy step.
Keep reading and we’ll show you how thousands of small businesses in the UK provide 5-star customer service without any extra work.
Let’s get started.
eBay has been a game changer for entrepreneurs
In its short life eBay has changed the world of online selling and the business of being an entrepreneur.
Today, there are thousands of entrepreneurs running thriving eBay businesses.
The online auction site gives people an easy way to set up a business, find customers, and sell products. It lets people with no real background in business start up on their own and make a decent living.
While this has been great for entrepreneurship, in recent years eBay has taken steps to become more professional to compete with sites like Amazon, making things much harder for sellers in the process.
One way they have done this is by creating Top Rated Sellers.
If you know anything about running an eBay shop you’ll know that Top Rated Seller status can make or break your business – that’s why we’re here to help you keep it.
What is a Top Rated Seller?
First off let’s quickly cover what a Top Rated Seller is for those who aren’t sure.
Top Rated Seller is basically the biggest accolade eBay can give you. It’s their way of saying “hey eBay user, you can trust this guy to give you a good product and service”.
To reward Top Rated Sellers, eBay give them a number of benefits; most importantly more visibility in the search results pages and discounted eBay fees.
For competitive search terms you’ll only appear on the front page if you’re a Top Rated Seller, so people are unlikely to find your listing without it.
You also get the Top Rated Seller badge on all your listings, which is a massive trust signal to buyers and will help you sell more.
What all of this means is that if you want a successful eBay business, you need to be a top rated seller.
So how do you become a Top Rated Seller?
Well it’s easier said than done.
First of all you need to be a Power Seller, which is the another rank eBay gives to accounts.
To become a Power Seller you have to be an established account with a high number of sales and above a 98% positive feedback rating.
Once you become a Power Seller you can reach the holy grail of Top Rated Seller providing you meet eBay’s stringent criteria.
The list of requirements for Top Rated Sellers is pretty exhaustive, and covers areas like delivery times, accurate item descriptions, and good communication to name but a few.
The problem is that keeping your Top Rated status relies on customer feedback, so it only takes a couple of disgruntled buyers for eBay to downgrade your account.
Anything from negative feedback to cases opened against you and even positive feedback with low star ratings can threaten your Top Rated Status.
What this means is that to protect your Top Rated Seller status you need to provide fantastic customer service.
Here’s how you do it.
Use call answering to protect your Top Rated Status
When it comes to avoiding negative feedback and cases, a lot of problems can simply be resolved with better communication.
One thing eBay customers hate is being ignored.
For some reason, lots of people don’t realise that legitimate businesses operate through eBay nowadays. They think it’s all dodgy second hand stuff and people out to scam them.
Because of this, if you don’t reply to their message or answer their call straight away (because you’re busy running a business) they run off to report you to the eBay police.
It’s annoying, it isn’t fair, and worst of all, it negatively impacts your ratings.
With a call answering service – this doesn’t happen.
But “what is a call answering service?” you might ask.
Well let me tell you.
What is call answering anyway?
Call answering services have been around for a while, but not many people know about them.
With a call answering service, for a small fee you can have all your calls handled by a team of professional PA’s.
This works brilliantly for eBay shops for a number of reasons:
- You can provide better customer service – With a call answering service, every call that comes in will be answered 24/7. This will help keep customers happy, and reduce negative feedback
- You look bigger than you are – You might be running your eBay shop out of a little unit on an industrial estate. With a call answering service anyone phoning in will think you have a professional office with a team of receptionists. It’s a great trust signal and reduces customers’ worries.
- You can get away from the phone – You didn’t set up a business to be on the phone to moaning customers all day. Besides, if you’re running the business yourself you’ve got listings to manage, messages to reply to, and orders to dispatch. With a call answering service you can concentrate on the things you’re good at and leave the customer service to the experts.
While we can’t guarantee every customer will leave you 5-star feedback, with a call answering service you can significantly improve the customer service you provide to customers. This will reduce negative feedback and the amount of cases opened against you, which protects your Top Rated Seller status.
If you’re an eBay seller it’s a small expense that could save you a lot of time and money in the long term.
You can find out more about call answering services and how they work here.
In the future eBay will continue to make more and more demands of its sellers in order to provide a better experience for the customers. As it does, business tools like call answering will become more important to eBay stores to keep up with expectations.
Start making those changes now and stay ahead of the game.
PS. – It works for Amazon stores too! Find out how to stop Amazon A to Z claims by clicking the link.