Infographic – Customers demand discounts and better customer service for Black Friday and Christmas
The busiest retail day of the year is approaching and shops are getting prepared for the chaos. With shutters rising as early as 5am this Friday, customers will be hunting for the best deal both instore and online.
With a boost in sales comes an increase in post-purchase enquiries and a higher demand for customer service, but are retailers prepared?
After Friday the demand will continue as the countdown to Christmas resumes. Businesses will need to be prepared or they could miss out in a large percentage of sales or they could miss out on recurring customers due to bad post purchase service.