How To Write AMAZING Copy For Your Site
If you’re just starting out as a business and are looking to build your site from scratch, or if you’re just looking for a revamp in 2014, in addition to the layout, design and mobile optimisation aspects, you’ll be thinking about content. We’ve compiled a series on how to write amazing copy for your website, so that Google loves it and so do your customers.
For business owners, writing engaging, interesting and search optimised copy might never have been top on the list of things to do, particularly if your business is new. Perhaps you’ve fallen into the trap of going on and on about your products without outlining the benefits of them. Maybe writing was never your strong suit, or perhaps you’re just unsure where to begin.
Check out our series on writing AMAZING copy for your site to help you make a start in the task ahead of you.
The key to winning over customers is not to go on about yourself. This may seem counter-intuitive, as your website is supposed to be all about you. Learn why that is a fallible assumption and how you must take a less self-centred approach to wooing your audience.
Think that your customers care about facts, figures, statistics and rationalised arguments? They don’t. They don’t care about you and they don’t care about your mathematics. They care about their own needs, day-to-day problems and emotions and getting what they want. Learn how to appeal to them in the language everyone understands.
This is the internet. And, whether you realise it or not, when you’re online you respond better to people telling you what to do. It’s the same for your customers. If you tell them how you want them to interact with your site and what to do, where to go and what to want next, you are more likely to get more out of your website. Construct your content in such a way that you make it difficult for people not to do what you’re telling them: buy buy buy.